The Golden Rules of a Good Web Design  

• Do not keep it static. Continuously work to improve it. Update and add pages on a timely basis. Give a person a reason to come back. Eliminate dead links.

 
• Offer something worthwhile. What type of information can your site provide that cannot be found somewhere else.

 
• Limit size of an individual page to about 50k or less. Exceptions for important items. Large graphics should be labeled with anticipated download times.

 
• Limit graphics on a web page. Remember more is not good when it comes to accessing graphics intensive web pages.

 
• Place control buttons or links at the top or at the side of the web page. This will allow a user to quickly see their options.